Jamie Oliver Deli by Shell

Retail Programme
Jamie Oliver Deli by Shell
Context & Issues

In rolling out this new format at its 500 service stations across the UK, Shell intends to offer drivers a range of high-quality food on the go. Artelia UK and the group’s multi-site teams have been ommissioned to manage the operation, and the pressure is on to deliver between six and eight counters per week in order to cover the entire network by 2020.

Project characteristics

Roll-out of Shell’s celebrity branded food offer across 500 service stations nationwide from design to delivery.