Dealerships in the SEAT France network
Context & Issues

Deployment of new brand standards among 150 dealerships in the SEAT France network:

  • Programme definition
  • Management of studies (finalisation, validation, brand internal coordination, sales, network development)
  • Negotiation with dealerships (architectural aspects)
  • Validation (preliminary design, planning permission, tender documents)
  • Construction supervision (quality, completion times)
  • Acceptance procedures
  • Reporting on deployment to SEAT France and SEAT SA (parent company)
  • Finalisation of databases
  • Development of new products/specific concepts for France